iNNOVact investigates and analyzes your target market, identifies and analyzes competion and plans your Marketing Strategy.
The Strategic Marketing Plan analyzes the specific characteristics of your market, your products and services and their positioning in the market (branding, pricing etc.), the distribution channels of products and services to end-users and consumers.
In addition, the company identifies the most important opportunities / threats, strengths / weaknesses (SWOT analysis), sets out the financial objectives and the most effective promotion strategy for the company, its products and services. Finally, forecasts regarding the Return of Investment of your marketing activities are made and monitoring tools are defined.